Examining the influencing factors of intention to share accommodations in online hospitality exchange networks

Sodam Kim · Kyung Young Lee · Chulmo Koo · Sung‐Byung Yang

76 citations0/0 files storedJournal of Travel & Tourism Marketing

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Sharing Economy and Platforms Diverse Aspects of Tourism Research Digital Marketing and Social Media

Abstract

CouchSurfing is a free social-network-based online hospitality exchange network, aptly representing a new sharing economy phenomenon. Based on social capital theory and previous literature, this study attempts to answer why hosts help strangers without any expected economic benefit within online hospitality exchange networks. An empirical study based on a Web survey conducted with CouchSurfing hosts reveals that the most identified antecedents (enjoy helping, shared narratives, desire to make friends, and reciprocity) are significantly related to hosts’ intention to share accommodations. Interestingly, the overshadowing effect of trust in CouchSurfing on the intention to share accommodations is also found.

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