Vitalities and visceralities

Abstract

This chapter begins with an outline of the key theoretical perspectives offered by feminist materialist scholars and the contributions they can make to examine the micro- and macro-politics of body/food cultures in digital media. It examines digital media portrayals of different types of food, human bodies, and related concepts of fitness and health, vegetarianism and veganism, meat consumption, fat activism and pro-anorexia. Digital media representations of human bodies, or of food production and consumption practices, can be interpreted as political insofar as they privilege some meanings over others, and claim membership or speak to some social groups rather than others. The chapter identifies the agential capacities that are generated with and through artefacts such as hashtags, selfies, GIFs and memes, as well as their use of affective forces to convey and animate meaning as part of digital assemblages of bodies/food.

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