Bridging local trend to global: Analysis of Indonesian contemporary modest fashion

Abstract

Modest fashion is driven by underlying Islamic mandate to preserve modesty, as laid forth in the Quran and the Sunna. Especially for women, they should cover the body from head to hands and feet. As majority religion in Indonesia, the developing of modest fashion has been growing rapidly. The appearing of new designers who create new modest fashion styles have been contributed to development of modern modest fashion. The collection of data used literature review. Literature review is the key elements in many disciplines as they provide a summary of existing evidence that is needed to inform new academic project, policy, and practice. We adopted the procedure of literature review based on theory of Webster and Richard (2002). The results of this study show that wearing an Islamic dress today is not only a fulfillment of a religious requirement but also a fashion trend. The modest fashion designers and the Hijabers Community have great influence for expansion of Indonesia's modest fashion. The media and the international fashion events make modest fashion that previously only become trend in Indonesia but nowadays become fashion trend in the international market.

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