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The topic of this paper concerns the analysis of river cruising in Europe and Croatia in order to explain problems affecting this kind of tourist product. There are a lot of possibilities to use rivers to complete the whole tourist experience, which is a top priority for the Croatian budget. This paper analyzes the current state of river cruising in Croatia, the types of ships used, the different types of users, the main reason for the poor state of river cruising in Croatia, and possible solutions Croatia can introduce in order to revitalize river cruising.
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