In today’s dynamic business environment, having good strategies alone is not enough. Businesses must be able to evolve in consonance with their environment and focus on achieving sustained competitive advantage. From the Resource-Based View (RBV) perspective, a firm can achieve sustained competitive advantage if its resources fulfill the following requirements: value, rare, inimitability and non-substitutability. One potential mechanism through which sustained competitive advantages can be obtained is innovativeness. Drawing upon data from 92 small and medium enterprises in Malaysia, this study examined performance as the outcome of product and process innovativeness. Process innovativeness has a significant relationship with the performance of SMEs. Apart from providing some new evidence in the important area of innovativeness of Malaysian SMEs, this study also has important implications for managers and policy makers, while revealing considerable scope for future research.
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