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Sports Marketing Plan: An Alternative Framework for Sports Club
10 references·0 citing·49 second hop
Sports Marketing Plan: An Alternative Framework for Sports Club (2017)Sports Marketing Plan: An Alternative Fra…The effect of simultaneous sponsorship of rival football teams (2015)The effect of simultaneous sp…Professional football clubs and corporate social responsibility (2013)Professional football clubs a…Customer Satisfaction With Game and Service Experiences: Antecedents and Consequences (2010)Customer Satisfaction With Ga…The Four Domains of Sports Marketing: A Conceptual Framework (2008)The Four Domains of Sports Ma…Marketing the Sports Organisation (2008)Marketing the Sports Organisa…Assessing Sport Management Journals: A Multi-Dimensional Examination (2007)Assessing Sport Management Jo…Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer (2005)Managing Sport Sponsorship Pr…Examining Integrated Advertising and Sponsorship in Corporate Marketing through Televised Sport (2005)Examining Integrated Advertis…Assessing the Influence of the Physical Sports Facility on Customer Satisfaction within the Context of the Service Experience (2002)Assessing the Influence of th…What is the sports product and who buys it? The marketing of professional sports leagues (1999)What is the sports product an…Sports Marketing: A Strategic Perspective (1998)Dimensions of general market demand associated with professional team sports: Development of a scale (2009)How athletes build their brands (2012)Eat, drink and gamble: marketing messages about ‘risky’ products in an Australian major sporting series (2013)The Discovery of Grounded Theory (2017)The Discovery of Grounded Theory (2017)A Three-Dimensional Conceptual Model of Corporate Performance (1979)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic management a stakeholder approach (2010)‘You’ll never tweet alone’: Managing sports brands through social media (2015)Corporate social responsibility and social entrepreneurship: drivers of sports sponsorship policy (2017)CSR disclosure as a legitimation strategy: evidence from the football industry (2021)Faculty Perceptions of Marketing Journals (1997)Assessing the Quality Ranking of theJournal of Advertising, 1986–1997 (1999)A case for ranking tourism journals (2004)Academic assessment of arts management journals: a multidimensional rating survey (2008)Mixed Methods in Emerging Academic Subdisciplines (2013)Do subjective journal ratings represent whole journals or typical articles? 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this work references cited by second hop

References

  • 2010Customer Satisfaction With Game and Service Experiences: Antecedents and Consequences427 cited
  • 2002Assessing the Influence of the Physical Sports Facility on Customer Satisfaction within the Context of the Service Experience286 cited
  • 1999What is the sports product and who buys it? The marketing of professional sports leagues253 cited
  • 2008The Four Domains of Sports Marketing: A Conceptual Framework128 cited
  • 2005Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer121 cited
  • 2013Professional football clubs and corporate social responsibility63 cited
  • 2007Assessing Sport Management Journals: A Multi-Dimensional Examination51 cited
  • 2005Examining Integrated Advertising and Sponsorship in Corporate Marketing through Televised Sport40 cited
  • 2015The effect of simultaneous sponsorship of rival football teams26 cited
  • 2008Marketing the Sports Organisation18 cited

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