Adopting a circular business model improves market equity value

Anas Aboulamer

73 citations0/0 files storedThunderbird International Business Review

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Sustainable Supply Chain Management Corporate Social Responsibility Reporting Environmental Sustainability in Business

Abstract

The circular economy is set to be the future paradigm in business. Consumer preferences and demographics changed the way companies design products, market them, and interact with their customers. In this conceptual article, it is argued that the positive externalities documented in the circular economy literature (environmental impact, creating of a sustainable economy) can also be translated into a financial gain for shareholders. This article focuses on only one aspect of this potential multifaceted financial gain: an improvement in the customer relationship. The finance–marketing hybrid model of consumer life value is used to explain the extent of this possible increase in the market equity value of the firm when adopting this new economic paradigm.

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References

2003Corporate Social and Financial Performance: A Meta-Analysis 2002Corporate reputation and sustained superior financial performance 2009Corporate responsibility and financial performance: the role of intangible resources 2006Corporate Social Responsibility and Resource-Based Perspectives 2016Designing the Business Models for Circular Economy—Towards the Conceptual Framework 2007The contribution of corporate social responsibility to organizational commitment 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration 2015Circular Business Model Innovation: Inherent Uncertainties

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2020The Effect of Phases of the Adoption of the Circular Economy on Firm Performance: Evidence from 28 EU Countries 2022Circular business model: Breaking down barriers towards sustainable development 2023Circular economy business models as pillars of sustainability: Where are we now, and where are we heading?2024Measuring the impact of circular economy performance on financial performance: The moderating role of stakeholder engagement 2019

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