Mobile payment framework for the unbanked Filipinos

Wardah Zainal Abidin · Oliver Rivera · Nurazean Binti Maarop · Noor Hafizah Hassan

13 citations0/0 files storedInternational Conference on Research and Innovation in Information Systems

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Technology Adoption and User Behaviour Microfinance and Financial Inclusion Health, Technology, Consumer Behavior

Abstract

One of the best methods to reach geographically remote and unbanked population is through mobile services. With the prevalent use of mobile phones, most parts of the ASEAN countries can be reached and this is a promising setting for mobile payment growth. One such country is the Philippines. This study conducted a quantitative research via online survey among the unbanked Filipinos to determine the factors that influence the intention to use mobile payment services. The motivation for this quest is the extremely low usage of mobile payment services reported by the World Bank Global Findex which indicated that only four percent of the adult population have an active mobile payment account. A new theoretical framework is suggested to study this phenomenon using adaptations of the UTAUT2.

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References

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2022Modelling the Consumer Adoption Intention towards Unified Payment Interface (UPI): An Extended UTAUT2 Model with Relative Advantage, Add-on Services and Promotional Benefits

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