Are women nothing more than their body parts? Obscene and indecent metaphors used to describe women in a Hong Kong magazine

Abstract

There are many varieties of magazines available on the Hong Kong market, and magazines which cover news from the show business have always been very popular. It is interesting to find that the way of reporting adopted by some media is getting more and more outrageous, and the use of obscene metaphors were often found. Many of these metaphors were erotic and insulting in nature and are often used to describe women. This paper aims at looking into the issue by collecting data from one of the best-selling magazines in Hong Kong – Oriental Sunday. Examples of obscene metaphors were extracted from five issues of Oriental Sunday gathered over a period of six months. The discussion of this paper is focused on finding out the meaning of these frequently used obscene metaphors were, how they were used and what possible gender issues were involved.

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