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A Survey on Purchase Intention of Hello Barbie in Brazil and Argentina · Study

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ChapterA Survey on Purchase Intention of Hello Barbie in Brazil and Argentina

Marcelo Fantinato2017

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Chaptergreen2017

A Survey on Purchase Intention of Hello Barbie in Brazil and Argentina

Marcelo Fantinato · Patrick C. K. Hung · Ying Jiang · Jorge Roa · Pablo David Villarreal · Mohammed Melaisi +1 more

9 citations·0/0 files stored·International series on computer entertainment and media technology

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 2001Entrenched Knowledge Structures and Consumer Response to New Products 2003Measuring Preferences for Really New Products 2004Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test 2011Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity 2015Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

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2018Perceived Innovativeness and Privacy Risk of Smart Toys in Brazil and Argentinaother · 6 shared references 2018A preliminary study of Hello Barbie in Brazil and Argentinaarticle · 5 shared references 2024Understanding How People React to Change: A Domain of Uncertainty Approacharticle · 4 shared references 2015Understanding the interplay between brand and innovation management: findings and future research directionsarticle · 3 shared references 2015Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Productsarticle · 3 shared references 2012Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader–Protagonist Similarityarticle · 3 shared references

Details

Year2017

Typechapter

Published2017-01-01

VenueInternational series on computer entertainment and media technology

ISSN-L2364-947X

Languageen

Citations9

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1007/978-3-319-62072-5_3

openalex_workW2743396744

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