SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Modeling brand immunity: the moderating role of generational cohort membership · Study

ArticleShelves

ArticleModeling brand immunity: the moderating role of generational cohort membership

K. Harikrishnan2017

Article2017

Modeling brand immunity: the moderating role of generational cohort membership

K. Harikrishnan · S. Joseph Jeya Anand

13 citations·0/0 files stored·Journal of Brand Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 13 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1992A power primer.1988Structural equation modeling in practice: A review and recommended two-step approach.1992Alternative Ways of Assessing Model Fit 1988On the Evaluation of Structural Equation Models 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2019The power of brand passion in sports apparel brandsarticle · 16 shared references 2019‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand lovearticle · 15 shared references 2017Creating identification with brand communities on Twitterarticle · 15 shared references 2019Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choicearticle · 15 shared references 2016A lovable personality: The effect of brand personality on brand lovearticle · 14 shared references 2018Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectivesarticle · 14 shared references

Details

Year2017

Typearticle

Published2017-08-14

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations13

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1057/s41262-017-0063-3

openalex_workW2746828404

Links

Imported from OpenAlex (CC0) — nothing here is generated.