Why Fans Act That Way

Natalie Brown‐Devlin · Michael B. Devlin · Phillip W. Vaughan

24 citations0/0 files storedCommunication & Sport

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Sports, Gender, and Society Sport Psychology and Performance Consumer Behavior in Brand Consumption and Identification

Abstract

The purpose of the study was to examine whether personality traits predict one’s likelihood of basking in reflected glory (BIRGing) and cutting off reflected failure (CORFing) and to what extent team identification would mediate those effects. A path analysis was conducted to empirically test relationships between personality, team identity, and BIRGing/CORFing behaviors using the Honesty-Humility emotionality extraversion agreeableness conscientiousness openness to experience (HEXACO)-Personality Inventory (HEXACO-PI), Sport Spectator Identification Scale, and BIRGing and CORFing scales. The HEXACO-PI provides a theoretical framework to examine the degree to which six broad personality domains and several underlying personality traits influence behavior. A survey utilizing a national sample of 715 participants indicates several narrow underlying personality traits predict BIRGing and CORFing behaviors. Using this personality framework presents a new area of research for sport communication theories. The practical applications and future research examining the role of personality in sport communication and sport marketing is offered in conclusion.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 24 citations exist upstream.

References

1958The psychology of interpersonal relations.1986Psychology of intergroup relations 1993What is coefficient alpha? An examination of theory and applications.1989Social Identity Theory and the Organization 1995Constructing validity: Basic issues in objective scale development.1989Social Identity Theory and the Organization 1978Differentiation between social groups: Studies in the social psychology of intergroup relations.1997Personality trait structure as a human universal.

Cited by

2019Winning With Personality: Underscoring Antecedents for College Students’ Motives for Team Identification 2020Five Rings, Five Screens? A Global Examination of Social TV Influence on Social Presence and Social Identification During the 2018 Winter Olympic Games 2022Toward a Better Understanding of Fair-Weather Fandom: Exploring the Role of Collective Narcissism in Basking in Reflected Glory and Cutting Off Reflected Failure 2019Social Media Discourse About Division-I Football Players’ Early Exit Announcements: The Role of Expressed Fandom 2019Let’s Talk Sports: An Egocentric Discussion Network Analysis Regarding NFL Crisis Perceptions

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.