Principles of Marketing

1972-01-01bookUniversity of Maribor digital library (University of Maribor)5,587 citationsgreen

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Marketing and Advertising Strategies Digital Marketing and Social Media Management and Marketing Education

Abstract

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework.

Citations in this library

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Cited by

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