Representaciones sociales sobre el significado de emprendimiento en mujeres y hombres rurales

Abstract

The generation of new entrepreneurships has become one of the objectives of development policy at the global level, these objectives are oriented to the development of small and medium enterprises, and they give a special importance to entrepreneurship in rural areas. There are many studies on this subject, however, there are few studies that examine the meaning of entrepreneurship for the people who carry it out. This article aims to describe the social representations about the meaning of entrepreneurship and the rural entrepreneurial motivation of men and women, at the same time, it aims to compare the results according to gender. The sample was consisted of 21 women and 21 men from rural areas of a commune in the Region of Araucanía in Chile. Natural semantic networks technique was used and the results show common contents in the social representations, therefore it is argued that there are no differences according to gender

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