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THEORETICAL AND METHODOLOGICAL FOUNDATIONS SUBSYSTEM BRAND MANAGEMENT AT THE ENTERPRISE
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THEORETICAL AND METHODOLOGICAL FOUNDATIONS SUBSYSTEM BRAND MANAGEMENT AT THE ENTERPRISE (2017)THEORETICAL AND METHODOLOGICAL FOUNDATION…Marketing of works as a source of the new hybrid offerings in widened marketing of goods, works and services (2013)Marketing of works as a sourc…Buyer-Seller Relationships in Business Markets (1999)Evolving to a New Dominant Logic for Marketing (2003)Reinventing Marketing to Manage the Environmental Imperative (2011)Legal Aspects of the Use of Renewable Energy Sources and the Implementation of the Concept of “Green Economy” in Ukraine in the Context of Sustainable Development Strategy (2021)Talent Management in the Hospitality Sector: Predicting Discretionary Work Behaviour (2022)Enterprise Risk Management in an Uncertain Environment (2023)
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  • 2013Marketing of works as a source of the new hybrid offerings in widened marketing of goods, works and services42 cited

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