Disruption at the Door: A Taxonomy on Subscription Models in Retailing

Thomas J Rudolph · Severin Friedrich Bischof · Tim M. Böttger

32 citations0/0 files storedAlexandria (UniSG) (University of St.Gallen)

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Digital Innovation in Industries

Abstract

Subscription models have become a popular new way for consumers to do their shopping. This paper presents a taxonomy of the three main archetypes of subscription models and develops a classification scheme with type-specific features relevant to their successful management. An implementation framework offers managers a guideline to introduce subscription models of their own.

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