Articlegreen2017

Dress for fit: An exploration of female activewear consumption

Xiaochen Zhou · Clare Hanlon · Jonathan Robertson · Ramón Spaaij · Hans M. Westerbeek · Allison Hossack +1 more

26 citations0/0 files storedSport Management Review

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Perception and Purchasing Behavior

Abstract

Highlights• Female consumers’ activewear brand associations are explored.• Five attribute associations and four benefit associations are identified.• The benefits are realized through experiencing the attributes associations.• Findings suggest a vertical structure of brand association.• Findings provide implications for activewear design and marketing.

Citations in this library

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References

1998Basics of qualitative research : techniques and procedures for developing grounded theory 1980Qualitative research and evaluation methods 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1989Focus Groups: A Practical Guide for Applied Research 2000Handbook of qualitative research 2001Consumer perceived value: The development of a multiple item scale 1997Objectification Theory: Toward Understanding Women's Lived Experiences and Mental Health Risks 1982Self-Concept in Consumer Behavior: A Critical Review

Cited by

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