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Market Segmentation, Targeting and Positioning · Study

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ChapterMarket Segmentation, Targeting and Positioning

Mark Anthony Camilleri2017

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Market Segmentation, Targeting and Positioning

Mark Anthony Camilleri

122 citations·0/0 files stored·Tourism, hospitality & event management

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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Year2017

Typechapter

Published2017-09-29

VenueTourism, hospitality & event management

ISSN-L2510-4993

Languageen

Citations122

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-319-49849-2_4

openalex_workW2760447306

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