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THE POWER OF PRIVATE BRANDS

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References

1995The Introduction and Performance of Store Brands565 cited
1998A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates558 cited
1996Brands Versus Private Labels: Fighting to Win345 cited
2000The strategic role of retail brands in British grocery retailing335 cited
1997The increasing power of store brands: Building loyalty and market share284 cited
2006Antecedents of the difference in perceived risk between store brands and national brands249 cited
2013Perceptions and Predictors of Consumers’ Purchase Intentions for Store Brands: Evidence from Malaysia27 cited

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2024Frugality is the new sexy7 cited

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