Guest editorial

C. Michael Hall · Girish Prayag

17 citations0/0 files storedInternational Journal of Wine Business Research

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Wine Industry and Tourism Diverse Aspects of Tourism Research Culinary Culture and Tourism

Abstract

Welcome to IJWBR issue 4 of 2017, which is a special issue themed "Moving beyond the cellar door?" with well-known tourism scholars Michael Hall and Girish Prayag as the guest editors.IJWBR has been a leading journal in the publication of wine tourism research and the current issue is further testimony of that.This issue contains a highly reflective editorial by the guest editors about the evolvement and current state of play in the wine tourism field.On behalf of IJWBR, I want to express my gratitude towards Michael and Girish for undertaking this big task, for successfully pulling together all the "nuts and bolts" and presenting us with no fewer than eight papers of what is a "bumper" special issue.It was a pleasure working with them.

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References

1997Dimensions of Brand Personality 1997Dimensions of Brand Personality 2002Who is the wine tourist?2009The hedonic nature of wine tourism consumption: an experiential view 2006Wine Tourism Research: The State of Play 2004Wine Tourism Behaviour in the Context of a Motivational Framework for Wine Regions and Cellar Doors 2015A model of tourism destination brand equity: The case of wine tourism destinations in Spain 2000Service quality at the cellar door: implications for Western Australia’s developing wine tourism industry

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