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From the perspective of historical cons-truction of the smile, this text aims to question the different meanings of smiling representations in portraits (in painting and photography), tracing how from hid-den and discreet smiles gradually became more and more present. At the same time, the expansion of dental care has transfor-med beauty standards (including smiles showing clean, aligned white teeth) that added to the dissemination of new sensiti-vities, practices and behaviors that stress the (almost obsessive) need to be always happy and smiling. To this should be added a commitment to take photos with smiles, which is easily done using digital and ca-meras and cell phones and quickly shared on social media (thousands of selfies). Keywords: smile; portrait; photography.
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