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Sense Effects about Wine Consumption by Means of Self-Reports and Neuromarketing Methods · Study

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ArticleSense Effects about Wine Consumption by Means of Self-Reports and Neuromarketing Methods

Maurizio Mauri2016

Article2016

Sense Effects about Wine Consumption by Means of Self-Reports and Neuromarketing Methods

Maurizio Mauri · Alberto Pezzi · Luca Petruzzellis · Marco Chiappa · Andrea Ciceri · Vincenzo Russo

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Wine Industry and Tourism Consumer Behavior and Marketing Influence Sensory Analysis and Statistical Methods

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2023Avaliação das respostas cerebrais dos consumidores da geração X e Y para o país de origem de vinhos: uma investigação experimental sobre o processamento cognitivo, preferência e valência emocional do etnocentrismo do consumidor e animosidade

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Year2016

Typearticle

Published2016-01-01

Languageen

Citations2

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ShelfWine Industry and Tourism

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openalex_workW2764245484

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