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Cooperation in B2B relationships: Factors that influence customers' perceptions of salesperson cooperation

16 references·16 citing·35 second hopsampled

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References

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2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited
1982

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The SOCO Scale: A Measure of the Customer Orientation of Salespeople

1,547 cited

2005To Empower or Not to Empower Your Sales Force? An Empirical Examination of the Influence of Leadership Empowerment Behavior on Customer Satisfaction and Performance.1,260 cited

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