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Parasocial attributes and YouTube personalities: Exploring content trends across the most subscribed YouTube channels
16 references·10 citing·43 second hop
Parasocial attributes and YouTube personalities: Exploring content trends across the most subscribed YouTube channels (2017)Parasocial attributes and YouTube persona…YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)YouTube vloggers' influence o…Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction (2014)Fostering Consumer–Brand Rela…YouTube: Online video and participatory culture (2010)YouTube: Online video and par…YouTube: online video and participatory culture (2010)YouTube: online video and par…YouTube as a Source of Information on Immunization: A Content Analysis (2007)YouTube as a Source of Inform…The Cambridge Handbook of Personal Relationships (2006)The Cambridge Handbook of Per…Self-Disclosure in Personal Relationships (2006)Self-Disclosure in Personal R…Self‐disclosure in computer‐mediated communication: The role of self‐awareness and visual anonymity (2001)Self‐disclosure in computer‐m…Children's wishful identification and parasocial interaction with favorite television characters (1996)Children's wishful identifica…Self-disclosure and liking: A meta-analytic review. (1994)Self-disclosure and liking: A…Attribution in Social and Parasocial Relationships (1989)Attribution in Social and Par…Development of parasocial interaction relationships (1987)Development of parasocial int…Audience Activity and Soap Opera Involvement A Uses and Effects Investigation (1987)Audience Activity and Soap Op…SOME EXPLORATIONS IN INITIAL INTERACTION AND BEYOND: TOWARD A DEVELOPMENTAL THEORY OF INTERPERSONAL COMMUNICATION (1975)SOME EXPLORATIONS IN INITIAL …Self-disclosure: A literature review. (1973)Self-disclosure: A literature…Mass Communication and Para-Social Interaction (1956)Mass Communication and Para-S…Social media influencer marketing: foundations, trends, and ways forward (2023)Social media influencer marke…Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship (2023)Micro, macro and mega-influen…The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust (2021)The effects of social media i…Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)Impacts of influencer attribu…“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy (2021)“Stop the unattainable ideal …Right-Wing YouTube: A Supply and Demand Perspective (2020)Right-Wing YouTube: A Supply …Attractiveness, trustworthiness and expertise – social influencers’ winning formula? (2020)Attractiveness, trustworthine…‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020)‘You really are a great big s…‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis (2020)‘To trust or not to trust’: T…“Thanks for watching”. The effectiveness of YouTube vlogendorsements (2018)“Thanks for watching”. The ef…Publicly Private and Privately Public: Social Networking on YouTube (2007)An anatomy of a YouTube meme (2011)What is a flag for? Social media reporting tools and the vocabulary of complaint (2014)Science communication on YouTube: Factors that affect channel and video popularity (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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References

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  • 2006Self-Disclosure in Personal Relationships

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572 cited
  • 1996Children's wishful identification and parasocial interaction with favorite television characters548 cited
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    • 2021“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy386 cited
    • 2021The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust327 cited
    • 2018“Thanks for watching”. The effectiveness of YouTube vlogendorsements310 cited
    • 2020Right-Wing YouTube: A Supply and Demand Perspective294 cited
    • 2020‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis270 cited