Library usage mining in the context of alternative costs

Abstract

Purpose The behaviour of a library user is based on his ability to evaluate the consumption of library services based on alternative market services. The purpose of this paper is to study the usage behaviour in a public library building in the context of alternative costs instead of a narrow focus on book circulation data. Design/methodology/approach By library usage mining, using associative rules, the authors described the behaviour of library users and identified the typical behaviour during the visits. The authors analyse the results in the context of alternative costs assigned to the visits. Findings The results confirm that some underused services, such as digital services, deliver significantly greater benefit. The frequency of use, the duration of visit and the number of items used are associated with higher alternative costs. There were no significant differences in alternative cost within economic groups (excluding pensioners). This paper identified 41 frequent patterns with different alternative costs. Research limitations/implications The limitation of this study is the fact that data for library usage mining were collected using a questionnaire survey. Practical implications This may be particularly important for both policy makers and library management. The first beneficiaries are donors and patrons, who can learn about the benefit that libraries bring to society. The proposed system for library usage mining also enables managers to promote specific (effective) services, take steps to avoid readers leaving, and improve the adoption of library services. It can also be used to adapt the location of library services. Librarians, especially those who engage in acquisitions, may also use this information in their evidence-based decisions about the design of services. Originality/value So far, there has been no relevant research on the economic aspects of extracted behaviour patterns. Therefore, this study revealed users’ economic preferences using a questionnaire survey that supplemented transaction data. The ability to describe users’ behaviour can provide library management with enough information to realise evidence-based decision making.

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