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The article studies the role and significance of intellectual resources of the society in theestablishment and development of the tourism and hospitality industry. From thetheoretical and methodological point of view, the study shows the genesis of the keycomponents of intellectual resources: intellectual capital, social capital, intangible assets;the principal methods for assessing the performance of using intellectual resources andthe specific aspects of managing business processes where the resources are used aresystemized. The main trends and patterns of tourism development in Russia and one of itsregions (the Tula region) are highlighted. The authors consider the options of usingintellectual resources in the tourism and hospitality industry taking the Tula region as anexample. An extrapolatory analysis of the main tendencies of tourism development hasbeen made, the Tobin's Q ratio has been calculated, which shows the level of usingintellectual resources in the hotel business, and the transformational opportunities ofusing place branding to increase the attractiveness and competitiveness of locations havebeen identified.
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