Metodologi Penelitian untuk Public Relations : Kuantitatif dan Kualitatif

Elvinaro Ardianto

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Public Relations and Crisis Communication Business and Management Studies Business Strategies and Management Research

Abstract

PROGRAM atau kegiatan Public Relations sebaiknya dibuat berdasarkan data atau fakta di lapangan atau berdasarkan hasil penelitian, tidak hanya berdasarkan perasaan atau spekulasi saja sehingga setiap program dapat mencapai sasaran dan dapat memelihara citra dan reputasi organisasi atau perusahaan.

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