Self-efficacy, trust, and perceived benefits in the co-creation of value by consumers

Héléna Alves · Emerson Wagner Mainardes

67 citations0/0 files storedInternational Journal of Retail & Distribution Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Service and Product Innovation Customer Service Quality and Loyalty Digital Marketing and Social Media

Abstract

Abstract Purpose The purpose of this paper is to understand in the ways, in which, trust and other perceived benefits, both in the relationship with the company and with other consumers, as well as the perception of self-efficacy, actually influence the co-creation of value by consumers. Design/methodology/approach A model involving all these constructs was tested. The study consists of a quantitative approach based on a sample of 362 consumers with diverse age and education profiles that have been using services such as a hairdresser/barber service or mobile or internet telecommunications service. The data were processed by recourse to partial least squares-based structural equation modelling and SmartPLS software. Findings The results demonstrate that the most significant and relevant factors of influence over consumer co-creation activities are, in descending order of significance, the individual resources of consumers reflected in the perception of self-efficacy, the benefits perceived in relationships with others and trust in the company. Originality/value This study serves as a contribution towards the better understanding of the factors that may influence the level of co-creation activities ongoing in services. Its contributions reside on the inclusion of variables that influence consumer co-creation activities derived simultaneously from the company and other consumers. This research also contributes by proposing and testing relationships quantitatively not tested by previous studies.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 67 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1977Self-efficacy: Toward a unifying theory of behavioral change.1977Self-efficacy: Toward a unifying theory of behavioral change.1988On the Evaluation of Structural Equation Models 1994The Commitment-Trust Theory of Relationship Marketing 2011PLS-SEM: Indeed a Silver Bullet 2003Evolving to a New Dominant Logic for Marketing 1998Social Capital, Intellectual Capital, and the Organizational Advantage

Cited by

2019Assessing the role of product category involvement and relationship proneness in the satisfaction–loyalty link in retailing 2023The role of trust in tourists’ motivation to participate in co-creation 2024Managing consumer trust in e-commerce: evidence from advanced versus emerging markets 2022Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy 2021Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic: the case of online modest fashion SMEs in Egypt

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.