The Missing Half of Communication and Engagement

Abstract

This chapter focuses on one further fundamental of engagement that has received far too little attention in corporate, marketing, organizational, government, and political communication and in public relations (PR)—that is, how and how well organizations listen to their stakeholders and publics. In particular, the research and analysis summarized in the chapter breaks down the broad multidimensional terms communication and "engagement" in an organization context into organizational speaking and organizational listening. The chapter argues that improved organizational listening is essential for engagement. Within communication studies literature, R. Craig emphasizes that communication involves "talking and listening". While championing the importance of voice in democratic societies, N. Couldry describes voice as "the implicitly linked practices of speaking and listening". The organizational listening project was undertaken to explore how, and how well, organizations listen to their stakeholders and publics.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 9 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.