Mode Choice Behaviour Analysis and Exploring Public Preferences for Introducing Bicycle: A Case Study in Rajshahi City

Abstract

In public transport planning and management system, mode choice behavior analysis of the people is an important element. Public demand and preferences for different modes of travel can be identified through it. This paper gives a detail description about mode choice behavior of the people for the selected para-transit modes like rickshaw, auto-rickshaw, cycle and Emma. This also aims to explore public preference for using bicycle over other para-transit modes in Rajshahi city of Bangladesh. Bicycle is an environmental friendly vehicle. As a mode of transportation bicycle has many advantages for cyclists as well as society as a whole. Primary and secondary data was collected for analyzing some factors regarding the particular mode choice. Primary data was collected through household survey, Origin-Destination survey and stated preference survey. Household survey is used for demographic information, O-D survey is used for making trip diary and stated preference survey is used for taking public preference for introducing bicycle. Questionnaire survey has been conducted in the selected locations named Talaimari, Sheroil and Shaheb Bazar in Rajshahi city. Microsoft Excel software is used for some simple statistical data analysis and SPSS software is used for multinomial logistic analysis. A total of five variables were considered in the model estimation of which are quantitative such as Travel cost, Access time, Egress time, Waiting time and In-Vehicle time. From the analysis it is found that the utility and probability for using bicycle is higher among the various modes of transportation. It is also found that people demand bicycle infrastructure such as bicycle lane, secure parking, improved connection, better intersection etc. for safe and comfortable cycling system. The findings indicate that the majority of the people prefers to use bicycle for travelling. So, it is evaluated that bicycling can be introduced in Rajshahi city if all needed facilities are given for the cyclists.

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