Fashion curates art: Takashi Murakami for Louis Vuitton

Peter Bengtsen

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Fashion and Cultural Textiles Consumer Behavior in Brand Consumption and Identification Cultural and Historical Studies

Abstract

The chapter investigates how one specific collaboration between a fashion conglomerate (Louis Vuitton) and a contemporary artist (Takashi Murakami) exemplifies a wider phenomenon of the ways in which brands curate artists to fit their own needs. Central to the chapter is the discussion about why and to what ends curation of art has become important for fashion brands in their branding efforts.

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