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The article concerns the analysis of cultural practices, which are considered as a source of formation of the symbolic capital of place. The relevance of the article is determined by the increase of scientific interest, specific for the modern world science, to culture as a resource for territory development and transformation. The article, on the basis of the concept of symbolic capital of place, substantiates the importance of cultural practices, which are able to increase the popularity and recognition of the territory and to ensure its sustainable identity, eventually making the area more attractive to live, work and travel in. On the one hand, the author highlights the specificity of the cultural practices that are included in the process of actualization of the place’s values and thus have an impact on the territorial images, on the representation and perception of the place in the eyes of people. On the other hand, the article emphasizes that, in the growth of the symbolic capital of place, a great significance belongs to the cultural practices that reproduce the authenticity of the place by creating a specific genius of the place and strengthening the territorial identity.
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