Articlediamond2017

Customer Profiling using Classification Approach for Bank Telemarketing

Shamala Palaniappan · Aida Mustapha · Cik Feresa Mohd Foozy · Rodziah binti Atan

36 citations0/0 files storedJOIV International Journal on Informatics Visualization

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Customer churn and segmentation Data Mining and Machine Learning Applications Financial Distress and Bankruptcy Prediction

Abstract

Telemarketing is a type of direct marketing where a salesperson contacts the customers to sell products or services over the phone. The database of prospective customers comes from direct marketing database. It is important for the company to predict the set of customers with highest probability to accept the sales or offer based on their personal characteristics or behavior during shopping. Recently, companies have started to resort to data mining approaches for customer profiling. This project focuses on helping banks to increase the accuracy of their customer profiling through classification as well as identifying a group of customers who have a high probability to subscribe to a long term deposit. In the experiments, three classification algorithms are used, which are Naïve Bayes, Random Forest, and Decision Tree. The experiments measured accuracy percentage, precision and recall rates and showed that classification is useful for predicting customer profiles and increasing telemarketing sales.

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2019Improve Profiling Bank Customer’s Behavior Using Machine Learning 2024Profit-driven fusion framework based on bagging and boosting classifiers for potential purchaser prediction 2020KFCM-Based Direct Marketing 2021Identifying Long-Term Deposit Customers: A Machine Learning Approach 2021Customer Profiling for Malaysia Online Retail Industry using K-Means Clustering and RM Model 2019Visualization and Analysis in Bank Direct Marketing Prediction 2018Comparative study of the classification models for prediction of bank telemarketing 2021Predicting the Success of Bank Telemarketing for Selling Long-term Deposits: An Application of Machine Learning Algorithms

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