SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

El márketing de la marca · Study

WorkEl márketing de la marca

Juan M. Rey1995

OA

Workdiamond1995

El márketing de la marca

43 citations·0/0 files stored·Questiones Publicitarias

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Advertising and Communication Studies

Abstract

Andrea Semprini, Barcelona, Paidós, 1995

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 43 citations exist upstream.

Cited by

2005The construction of the other in a Brazilian weekly magazine 2013Narrativa participativa y comunicación de marca 2022Artification: la interacción entre moda y arte contemporáneo en el proceso de construcción de identidad marcaria. Estudio de caso: Kostüme

Details

Year1995

Typeother

Published1995-07-31

VenueQuestiones Publicitarias

ISSN-L1133-6870

Languagees

Citations43

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.5565/rev/qp.296

openalex_workW2773409267

Links

Imported from OpenAlex (CC0) — nothing here is generated.