Report on Creative Hubs and Urban Development Goals (UK/Brazil)

Abstract

The project “Creative Hubs and Urban Development Goals (UK/Brazil)” was developed by researchers from Queen Mary University of London (QMUL) and University of Sao Paulo (USP), building upon the methods used by QMUL researchers on the four-year project “Creativeworks London”1, funded by the AHRC. It was aimed at two goals: (a) to map the activities of two hubs in the city of São Paulo,in order to identify their impact on the local economies and territories; and (b) to implement creative vouchers along the same guidelines of the Creativeworks London (CWL) project, to foster collaboration between university and creative entrepreneurs, micro and small creative enterprises, aiming at the economic sustainability of Sao Paulo’s creative class. This document reports on the project findings: in its first section, it presents the study on Hubs. Two cases were selected in the project: Impact Hub, a unit in a global network of co-working venues, and Ori, a building that houses a children education Initiative, a small theater and a co-working space. In the second section, it describes results from the voucher scheme. Five vouchers were granted: two for Impact Hub companies, and three for Ori fi rms. The hubs are polar cases, from two different fields of action in Sao Paulo, which is reflected in the voucher recipients.

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