The Challenges of the 21ST-Century Museum: Dealing with Sophisticated Visitors in a Sophisticated World

Abstract

The 21st-century museum is no longer perceived simply as an institution but as a living organism. The paper examines the role of the contemporary museum taking into consideration the current sophistication of the visitor, his new behaviour, and expectations. When considering the relationship between cultural institutions and their audiences, issues such as accessibility, interactivity, participation of visitors and museum staff have been taken into account. The discussion is based on the analysis of the perception of the Romanian museum visitors, highlighting the urge for a change in the field. Keywords: museum, visitors’ behaviour, tourist interpretation, heritage, identity, education.

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