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Brand Narration and Fashion Films
4 references·4 citing·31 second hop
Brand Narration and Fashion Films (2017)Brand Narration and Fashion FilmsThe luxury strategy: break the rules of marketing to build luxury brands (2013)The luxury strategy: break th…100 Years of the Fashion Film: Frameworks and Histories (2013)100 Years of the Fashion Film…Cutting the Fashion Body: Why the Fashion Image Is No Longer Still (2012)Cutting the Fashion Body: Why…Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration (2007)Self‐Referencing and Persuasi…“The Good Italian”: Fashion Films as Lifestyle Manifestos. A Study Based on Thematic Analysis and Digital Analytics (2024)“The Good Italian”: Fashion F…El fashion film como acción de la marca. El caso de Europa II en Vogue (2022)El fashion film como acción d…Narrative Structures in Fashion Film: Generating Engagement (2019)Narrative Structures in Fashi…Los fashion films como contenido particular del marketing de moda: un análisis de su naturaleza en el contexto de los mensajes híbridos (2019)Los fashion films como conten…Visual Pleasure and Narrative Cinema (1975)The Language of New Media (2002)Beyond the Pleasure Principle (2015)Fashion Film and Genre Ecology (2016)Vetements, Memes, and Connectivity: Fashion Media in the Era of Instagram (2018)The Handbook of Social Psychology (1969)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The role of transportation in the persuasiveness of public narratives. (2000)Measuring Narrative Engagement (2009)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2013)Fabrications: Costume and the female body (1990)Shopping for Pleasure: Women in the Making of London's West End (2001)The Mechanical Smile: Modernism and the First Fashion Shows in France and America, 1900-1929 (2013)Comunicación publicitaria en la industria de la moda: branded content, el caso de los fashion films (2018)Riferimenti bibliografici (2021)Value cocreation in livestreaming and its effect on consumer‐simulated experience and continued use intention (2022)Lector in fabula (1989)Narrative and Persuasion in Fashion Advertising (2010)Fashion-ology: An Introduction to Fashion Studies (2004)Fashion-ology (2005)Beyond rarity: the paths of luxury desire. How luxury brands grow yet remain desirable (2016)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Enchanted Spectacle (2001)Using Templates in the Thematic Analysis of Text (2004)Conducting Semi‐Structured Interviews (2015)Comparing the importance of luxury value perceptions in cross-national contexts (2011)Retail Luxury Strategy: Assembling Charisma through Art and Magic (2011)Understanding luxury consumption in China: Consumer perceptions of best-known brands (2011)
this work references cited by second hop

References

  • 2007Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration777 cited
  • 2013The luxury strategy: break the rules of marketing to build luxury brands737 cited
  • 2013100 Years of the Fashion Film: Frameworks and Histories63 cited
  • 2012Cutting the Fashion Body: Why the Fashion Image Is No Longer Still52 cited

Cited by

  • 2019Los fashion films como contenido particular del marketing de moda: un análisis de su naturaleza en el contexto de los mensajes híbridos7 cited
  • 2019Narrative Structures in Fashion Film: Generating Engagement5 cited
  • 2022El fashion film como acción de la marca. El caso de Europa II en Vogue4 cited
  • 2024“The Good Italian”: Fashion Films as Lifestyle Manifestos. A Study Based on Thematic Analysis and Digital Analytics4 cited

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