An Evolving Experience: An Investigation of the Impact of Sporting Event Factors on Spectator Satisfaction

Abstract

The sport stadium experience continues to evolve around the world, with elements such as food, music, stadium lighting, and enhanced scoreboards becoming more prevalent. The current study investigated four factors of the stadium experience within sport managers’ control – the physical facility, facility electronics, team traditions, and concessions – in relation to the uncontrollable factor of team competition, to determine their impact on spectator satisfaction. Utilizing an international sample of 255 sport fans, hierarchical regression analysis showed the facility, electronic, team traditions, and team competition factors were significant predictors of spectator satisfaction. The concessions factor, meanwhile, did not predict spectator satisfaction. Differences across sports and geographic regions were also investigated, but no differences were found. Implications of these results are discussed, and recommendations for future research are provided.

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