Consuming Ethnicity: Loss, Commodities, and Space in Macedonia

Abstract

In this article, Rozita Dimova examines the rearticulation of class and ethnicity and how class distinctions produced by a free market and neoliberal economy in Macedonia have affected the interaction of Albanians and Macedonians in postsocialist Macedonia. Dimova highlights the ethnic dimensions of changing patterns of consumption by exploring the class mobility of one ethnic group (Albanians) and thus combines class, commodities, and consumption with notions of ethnicity. The process of articulating ethnicity and class is induced by the larger neoliberal context of the post-Cold War world in which the political economy of the "free" market and privatization inform local subjectivities. The domain of consumption, therefore, offers a place from which we can understand the complex interactions of multiple actors in Macedonia and see the various economic, performative, and symbolic significance of consumption in which the social mobility of the nouveaux riches Albanians has contributed to the loss of class privileges experienced by many ethnic Macedonians.

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