Millennials’ Perception on Mobile Payment Services in Malaysia

Pooi Mun Yeow · Haliyana Binti Khalid · Devika Nadarajah

130 citations0/0 files storedProcedia Computer Science

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

In the early of 21st century, mobile payment became a hot topic after the burst of the internet, however its services are considered in their infancy stage and still quite new to the consumers in Malaysia. Therefore, there is a need to investigate the factors affecting consumers’ intention especially among the millennials to use mobile payment services in Malaysia which encourage the development of mobile payments as an innovative alternative payment method. In this study, perceived usefulness, perceived ease-of-use, perceived credibility and social influence were examined to identify the relationships with the consumers’ intention to use mobile payment services in Malaysia. The Extended Technology Acceptance Model (TAM) was used to construct the research framework of this study. Self-administered questionnaire was as the data collection tool in this study and 300 samples from Peninsular Malaysia were collected for data analysis. The findings show that all suggested factors have significant impact in affecting the consumers’ intention to use mobile payment services in Malaysia with perceived usefulness proved to be the strongest determinant. The implication and limitation of this study were discussed at the end of this paper.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 1969A New Product Growth for Model Consumer Durables 1976A New Product Growth Model for Consumer Durables 1996A Model of the Antecedents of Perceived Ease of Use: Development and Test 2004Toward an understanding of the behavioral intention to use mobile banking 1971Diffusion of Innovations

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