DETERMINAN KINERJA USAHA MIKRO, KECIL, DAN MENENGAH

Dewi Hanggraeni · Liyu Adhi Kasari Sulung · Uliyatun Nikmah · Andreina Fara Hapsari

7 citations0/0 files storedJurnal Akuntansi Multiparadigma

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SMEs Development and Digital Marketing Financial Literacy and Behavior Business, Education, Mathematics Research

Abstract

Abstrak: Determinan Kinerja Usaha Mikro, Kecil, dan Menengah. Penelitian ini bertujuan untuk mengeksplorasi peran faktor internal dan eksternal terhadap kinerja 164 Usaha Mikro, Kecil, dan Menengah (UMKM) di daerah Depok dan Jakarta. Metode yang digunakan adalah uji korelasi dan diperdalam dengan uji regresi. Penelitian ini menunjukkan bahwa kinerja UMKM dipengaruhi oleh faktor internal yaitu manajemen operasional, pemasaran, dan teknis. Selain itu, situasi industri juga turut memengaruhi kinerja UMKM. Apabila faktor-faktor tersebut diperkuat, hal ini akan meningkatkan posisi UMKM di pasar. Pada sisi lain, faktor tersebut juga meningkatkan keberlangsungan usaha dalam jangka panjang. Abstract: Determinant of Micro, Small and Medium Business Performance. This study aims to explore the role of internal and external factors on the performance of 164 Micro, Small, and Medium Enterprises (MSMEs) in Depok and Jakarta. The method used is correlation test and deepened by regression test. This research shows that the performance of UMKM is influenced by internal factors, that is operational management, marketing, and technical. In addition, the industry situation also influences the performance of MSMEs. If these factors are strengthened, this will improve the position of MSMEs in the market. On the other hand, these factors also improve long-term business sustainability.

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