Visuality and Visualization

Abstract

Research on visual effects constitutes a fertile new and expanding area of scholarship. This entry describes the variety of cognitive, attitudinal, and behavioral aspects of study in this area. It seeks to understand the dimension of scholarship in visualization effects and therefore connects visual communication research to the mainstream communication field. It offers insights into functions and effects of visual content and informs about challenges and research trends in visual studies. Although the literature on visual effects has a relatively rich tradition, increasingly contemporary scholars are working to provide striking new insights into how imagery interacts with other modalities of information. Such insights create a new dimension to visual effects research and link this area to newer forms of communication inquiry.

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