Political micro-targeting: a Manchurian candidate or just a dark horse?

Balázs Bodó · Natali Helberger · Claes H. de Vreese

103 citations0/0 files storedInternet Policy Review

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Social Media and Politics Electoral Systems and Political Participation Misinformation and Its Impacts

Abstract

Political micro-targeting has become a popular topic after the surprise results of the 2016 US presidential election, the UK vote on leaving the European Union, and a number of general elections in Europe in 2017. Yet, we still know little about whether PMT is a tool with destructive potential or if it’s “just” a new phenomenon to be incorporated into our political processes.

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2000Rich media, poor democracy: communication politics in dubious times 2009Routledge Handbook of Internet Politics 2018Online Political Microtargeting: Promises and Threats for Democracy 2025Tackling the Algorithmic Control Crisis -- the Technical, Legal, and Ethical Challenges of Research into Algorithmic Agents 2016Voter databases, micro-targeting, and data protection law: can political parties campaign in Europe as they do in North America?2017War in 140 Characters: How Social Media Is Reshaping Conflict in the Twenty-First Century

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