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Meet the bloggers : some characteristics of serious bloggers in the Asia-Pacific region and why PR professionals might care about them
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Meet the bloggers : some characteristics of serious bloggers in the Asia-Pacific region and why PR professionals might care about them (2008)Meet the bloggers : some characteristics …Luxury wine brand visibility in social media: an exploratory study (2011)Luxury wine brand visibility …EXPECTANCY THEORY PREDICTIONS OF BLOGGING INTENTION AND CONDUCTS (2010)EXPECTANCY THEORY PREDICTIONS…Wikinomics: how mass collaboration changes everything (2007)The Social Media Marketing Book (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)Work and motivation (1964)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)
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  • 2011Luxury wine brand visibility in social media: an exploratory study100 cited
  • 2010EXPECTANCY THEORY PREDICTIONS OF BLOGGING INTENTION AND CONDUCTS7 cited

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