Gender Representations and Digital Media

Abstract

The construction of gender goes on today through various technologies of gender (e.g. cinema) and individual discourses (e.g. theory) with the power to control the field of social meaning and thus produce, promote, and ‘implant’ representations of gender. Digital media had and has even now an immense growing through the media consumption. The need to study ‘whose voices are being heard in digital media’ passes from typically portrayed media (especially advertising and television) gender-specific items– men with alcohol, vehicles, or business products, women associated with domestic products to the position of women as media professionals or news actors. Our research tries to identify some of the new gender images in online media, by news content analysis. Being aware of the impact of the news industries on our cultural, political, and social lives, we have chosen to focus our study on how texts operate to produce meanings which reproduce dominant ideologies of gender in digital media news.

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