Marketing analytics: Methods, practice, implementation, and links to other fields

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Stephen L. France, Sanjoy Ghose (2018). Marketing analytics: Methods, practice, implementation, and links to other fields. Expert Systems with Applications. https://doi.org/10.1016/j.eswa.2018.11.002

@article{l2018marketing,
  title  = {Marketing analytics: Methods, practice, implementation, and links to other fields},
  author = {France, Stephen L. and Ghose, Sanjoy},
  year   = {2018},
  journal = {Expert Systems with Applications},
  doi    = {10.1016/j.eswa.2018.11.002}
}

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