Applying the Theory of Planned Behaviour (TPB) in Saving Behaviour of Pomak Households

Nikolaos Satsios · Spyros Hadjidakis

61 citations0/0 files storedInternational Journal of Financial Research

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Financial Literacy, Pension, Retirement Analysis Financial Literacy and Behavior Behavioral Health and Interventions

Abstract

The following study uses the Ajzen’s Theory of Planned Behaviour as a theoretical framework with the purpose of extending a model which examines the saving behaviour of the Pomak households. The aim of this research is to identify factors that influence the saving behaviour of Pomak households in Greece. For the collection of data from households, a structured questionnaire was designed and distributed. The data of the study were obtained from a survey applied in 600 households in the prefectures of Xanthi, Rodopi and Evros. A path analysis was applied in order to confirm the proposed model and the results of the hypothesis tested. Findings show that attitude, subjective norm and perceived behavioural control have a direct positive effect on intention towards saving and final saving behaviour. The understanding of the Pomaks’ saving behaviour can have a significant contribution in the pursuit of a healthy household’s financial life.

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References

1991The theory of planned behavior 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1985From Intentions to Actions: A Theory of Planned Behavior 1936The General Theory of Employment, Interest and Money.1936The General Theory of Employment, Interest and Money.2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review 1978The Structure of Coping 2008Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit

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