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The paper explores the content and implications of the 4th industrial revolution, both as a concept and as a reality, particularly from the point of view of the human factor. The analysis highlights the key differences between the current industrial revolution and the previous ones, particularly from the point of view of the labor market. Three characteristics of the 4th industrial revolution are identified: ubiquity, availability and interaction at a global scale. Due to the large disruptive potential of the 4th industrial revolution the paper is focused on the implications and the possible solutions for rethinking the place of the human factor in the economic process but also in society in the context of the large scale use of Internet of Things (IoT), robots and artificial intelligence.
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