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Shall We Converge? The Embedding of New Media into Advertising Curricula · Study

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ArticleShall We Converge? The Embedding of New Media into Advertising Curricula

Thomas H. P. Gould2004

Article2004

Shall We Converge? The Embedding of New Media into Advertising Curricula

Thomas H. P. Gould

7 citations·0/0 files stored·Journal of Advertising Education

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Management and Marketing Education Marketing and Advertising Strategies Media and Digital Communication

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References

2000Web Surveys 2001Web Survey Design and Administration 2001Internet Use and Collegiate Academic Performance Decrements: Early Findings 1999The Control Revolution: How the Internet is Putting Individuals in Charge and Changing the World We Know 2000Print, Broadcast and Online Convergence in the Newsroom 2001Use of the Internet in the Public Relations Curriculum 1996Integration of Internet Resources into Curriculum and Instruction 2002Learning Reconsidered: Education in the Digital Age Communications, Convergence and the Curriculum

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2003Electronic Survey Methodology: A Case Study in Reaching Hard-to-Involve Internet Usersarticle · 2 shared references 2002Advantages and Disadvantages of Internet Research Surveys: Evidence from the Literaturearticle · 2 shared references 2008Designing Effective Web Surveysbook · 2 shared references 2003Open-ended vs. close-ended questions in Web questionnairesarticle · 2 shared references 2004Spacing, Position, and Order: Interpretive Heuristics for Visual Features of Survey Questionsarticle · 2 shared references 2007The Causes and Consequences of Response Rates in Surveys by the News Media and Government Contractor Survey Research Firmsother · 2 shared references

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Year2004

Typearticle

Published2004-11-01

VenueJournal of Advertising Education

ISSN-L1098-0482

Languageen

Citations7

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1177/109804820400800206

openalex_workW2789777920

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