Comparative study

Abstract

Purpose This paper aims to investigate the role of corporate social responsibility (CSR) funding through Partnership and Development Nurturing Program (PDNP) in the development of entrepreneurial attitude and the small and micro entrepreneurs’ (SMEs’) income in Pekanbaru. Design/methodology/approach Primary data were obtained from the SMEs’ response to the development of entrepreneurial attitude, income of sales and expenses before and after getting PDNP fund. Secondary data were obtained from the publication of firms and relevant authorities. The sample used in this study comprised 95 respondents, including the SMEs in Pekanbaru who received PDNP fund in 2013 and who were selected by purposive sampling. Generalized structural component analysis (GSCA) was used to analyze the data for inner model (hypothesis testing for structural model) and outer model (measurement model for unobservable variables). Sobel test (under GSCA model) was used to test whether a variable is a mediating variable that assesses the relationship between endogenous variables and exogenous variables. Findings CSR funding (by PNBP fund) is significantly effective for entrepreneurial attitude. The higher value of CSR funding (by PNBP fund), which is reflected in the high values of turnover (X1), marketing coverage (X2), partnership program (X3) and sales (X4), will lead to a higher value of entrepreneurial attitude, which is reflected in the high value of planning (M1), confidence (M2), orientation to task (M3), risk taking (M4), leadership (M5) and honesty (M6). Entrepreneurial attitude significantly affects the income of SMEs. The higher value of entrepreneurial attitude, which is reflected in the high value of planning (M1), confidence (M2), orientation to task (M3), risk taking (M4), leadership (M5) and honesty (M6), will lead to a higher value of income of SMEs, which is reflected in the high value of effectivity (Y1), efficiency (Y2) and economist (Y3). CSR funding (by PNBP Fund) has a significant effect on the SMEs’ income with a mediation effect of entrepreneurial attitude. A high value of CSR funding (by PNBP Fund), which is reflected in the high values of turnover (X1), marketing coverage (X2), partnership program (X3) and sales (X4), will lead to a higher value of income of SMEs, which is reflected in the high value of effectivity (Y1), efficiency (Y2) and economist (Y3), if the value of entrepreneurial attitude is higher, which is reflected in the high values of planning (M1), confidence (M2), orientation to task (M3), risk taking (M4), leadership (M5) and honesty (M6). Originality/value A gap exists between the expected goals of SMEs, which is to increase people’s income through the development of their entrepreneurship, and the realization of the program. Hence, it is necessary to improve the implementation of the partnership program, which needs improvement in planning, process and the evaluation of the program. This phenomenon motivated the researcher to conduct this study so that the partnership and the community development program, as a form of CSR, benefit SMEs to increase their income.

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